
MEET OUR FOUNDER

Jaime Flores is a dedicated and influential figure in Santa Maria Valley, known for his entrepreneurial spirit and deep commitment to the local community. As the founder of the renowned Santa Maria Style Barbecue Festival and the Santa Maria Beer Festival, Jaime has played a pivotal role in promoting the region's unique culinary and cultural heritage. His efforts have not only showcased Santa Maria's signature barbecue style but also brought together locals and visitors for a celebration of food, drink, and community spirit.
A lifelong resident of Santa Maria, Jaime's roots in the area run deep. He has been an active member of the local Elks Lodge 1538, where he participates in various community-oriented activities. His enthusiasm for community service extends beyond the festivals he organizes. Jaime volunteers with the Elks Rodeo Parade, where he contributes to one of the valley's most cherished traditions, helping to ensure the event's success year after year.
Additionally, Jaime is actively involved with the Kiwanis Club, where he participates in initiatives aimed at improving the lives of children and families in the community. His dedication to service and community engagement is evident in his various volunteer roles, reflecting his passion for making Santa Maria Valley a vibrant and welcoming place.
In recognition of his significant contributions to tourism and his tireless efforts to uplift the community, Jaime was honored with the Tourism Partner of the Year award by the Santa Maria Chamber of Commerce. This accolade is a testament to his impact on the valley's tourism industry and his commitment to promoting the area's unique offerings.
Through his various roles, Jaime Flores exemplifies the spirit of community and service, making him a respected and beloved figure in Santa Maria Valley. His initiatives continue to enhance the cultural landscape, inviting people from all walks of life to experience and enjoy the rich traditions of the region.